Love Newquay

Powering a destination through social media

Love Newquay’s Instagram had plateaued with declining reach, inconsistent content, and no clear growth strategy. Our task was to rebuild momentum and reposition Instagram as a high-performing channel for destination marketing.

Growth wasn’t a content volume problem – it was a content performance problem. By aligning format, creative, and timing with how the platform actually distributes content, we could unlock reach quickly and compound results over time.

OBJECTIVES

The objective was to rebuild Love Newquay as a high-performing brand channel — driving sustained reach, stronger engagement, and scalable audience growth through a more structured, performance-led approach.

Increase reach and visibility across key content formats

Reignite audience growth and reverse stagnation

Improve engagement quality and consistency

Establish a clear, data-driven content strategy

Strategy & Execution

We transformed Love Newquay into a performance-led channel by focusing on high-impact formats, refining creative, and continuously optimising based on real-time data. By prioritising what drives reach and engagement – and scaling what worked – we delivered rapid early gains and sustained long-term growth.