Moo Free Chocolate

The objective was to deliver a social-first campaign that would drive awareness, engagement, and ultimately sales — supporting retail performance across major UK supermarkets as well as direct-to-consumer channels.

Increase product awareness during the Easter peak period

Drive online and in-store sales across UK retailers

Communicate brand values alongside product appeal

Engage new audiences through creative, shareable content

Strategy & Execution

We delivered a creative, UGC-led campaign designed to capture attention, build trust, and drive purchase behaviour across both digital and retail environments.

By combining engaging social content with clear product and retail messaging, we successfully connected brand awareness with real-world sales impact.

UGC-led engagement campaign driving relatability and shareability

Creative content highlighting product range and ethical positioning

Retail integration, including support for in-store visibility (e.g. Sainsbury’s POS)

Cross-channel approach driving both online and offline sales