West Carclaze Garden Village

Pioneering a smart, sustainable community with Samsung

West Carclaze Garden Village is a forward-thinking eco-development in St Austell, designed to redefine sustainable living in the UK. As a new concept in the housing market, the challenge was not only to generate demand — but to educate buyers and build confidence in a new way of living.

By combining innovation, brand strategy, and performance marketing, we transformed West Carclaze into more than a development – it’s now a flagship for the future of housing in the UK. A destination brand that not only sells homes, but sets a new standard for how communities are built and marketed.

Objective

The objective was to create a high-impact destination brand, capable of driving national demand, supporting long-term sales, and aligning with pioneering partnerships such as Samsung.

Position West Carclaze as a leading, future-focused eco-development

Educate buyers on sustainable and smart home living

Drive qualified leads from across the UK

Support rapid sales across a multi-phase, long-term project

Strategy & Execution

We developed and delivered a long-term brand and performance strategy, combining organic content, paid media, and high-profile partnerships to position West Carclaze as a pioneering UK development.

Defined a clear, innovation-led brand position, centred on sustainability and lifestyle

Delivered consistent, high-quality social content to educate, engage, and build trust

Integrated organic and paid social to generate and convert demand nationally

Activated strategic partnerships, including Eden Project, Knightor Winery, and Samsung

A standout milestone was the launch of a UK-first development-wide smart home partnership with Samsung positioning West Carclaze at the cutting edge of smart, sustainable living and generating international attention.