Moo Free Choc

Devised a social media strategy to increase sales of dairy free chocolate at Easter

The Challenge

We launched a brand and product awareness campaign for Moo Free Chocolates highlighting the company’s ethical and free-from benefits alongside the fun and varied product range to support the sale of 650k Easter products in UK stores and online. • Ran a UGC engagement competition

• Drove online and offline sales

• Raised awareness of product range and retail stockist (including POS with Sainsbury’s) through creative social media content

• Increased sales through Moo Free Chocolate’s online shop

The Results

277KOrganic Impressions
50K View Views
116K Followers
27%Increase in National Sales

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