Trevornick Holiday Park

The objective was to build a connected, full-funnel strategy — using organic and paid social together to attract new audiences, convert high-intent users, and drive long-term revenue growth.

Drive new customer acquisition through Meta ads

Increase bookings and revenue from paid social

Improve return on ad spend and campaign efficiency

Align organic and paid content into a single performance funnel

Strategy & Execution

We transformed Meta into a full-funnel acquisition system, integrating organic and paid to guide users from discovery through to booking, and beyond.

Organic content played a critical role in warming audiences and increasing conversion efficiency, while paid campaigns scaled reach and captured demand.

Video-led organic and paid content reaching new audiences and driving discovery

Engagement-led content building trust, increasing followers, and qualifying intent

Conversion-focused campaigns retargeting high-intent users

This integrated approach – supported by continuous testing, optimisation, and audience segmentation – created a highly efficient growth loop, from first touchpoint to repeat booking.